The RBC Foundation



Deadline to nominate: April 9, 2021

MusiCounts Scholarships Overview

What: This annual scholarship program will help accelerate the careers of 4-6 aspiring music professionals who are nearing the completion of their postsecondary studies in music. Through a $5,000 financial award and an intensive mentorship and networking experience, this scholarship will have a significant and long-lasting impact on the lives of young people who are on track to build exciting careers in the music industry.

Who Can Be Nominated: Each postsecondary institution in Canada can nominate up to 3 students enrolled in music studies (undergraduate degree, diploma or certificate) who intend to pursue a career in one of the following career streams: music performance, music production/recording arts, or music business. Institutions can nominate one student per stream.

When & How: Postsecondary institutions will nominate students by April 9, 2021. Following this, all nominees will be prompted to complete an online application. Applications are reviewed by industry experts, and recipients will be determined by early July 2021. Depending on COVID-19 restrictions, the Mentorship Week will happen either in-person in Toronto, or virtually in October of 2021.

Information On This Page

  • Award Details
  • Nomination / Application Timeline
  • Eligibility Requirements
  • How to nominate students
  • How to complete an application
  • Evaluation Criteria

Award Details

Financial Component

Recipients will be awarded a financial award of $5,000 to assist in purchasing instruments and equipment, paying for future travel, support music production costs, and other professional endeavors.

Mentorship Component

Recipients will participate in an intensive music industry mentorship experience. This typically happens for a full week in Toronto. However, this may have to happen virtually owing to COVID-19 restrictions. Throughout the week, scholarship recipients will have the unique opportunity to connect with and learn from established professionals in the music industry.

Over the course of the mentorship experience, recipients can expect:

  • Information sessions with industry professionals from record labels, recording studios, streaming services, management firms and prominent venues.
  • Tours of key media, music and entertainment companies.
  • Workshops that will discuss practical skills related to musical entrepreneurship, developing professional materials, music publicity, social media strategy, and financial literacy.
  • Opportunities to connect directly with industry leaders who are specifically relevant to the recipient's career aspirations.
  • Collaborations with the other scholarship recipients in your cohort.
  • Various networking receptions and mixers.


Recipients can expect the following outcomes from their mentorship experience:

  • New connections with music industry leaders
  • Peer-to-peer networking
  • Membership in alumni base made up of past MusiCounts Scholarship Recipients
  • First-hand knowledge of inner workings of the music industry
  • Exposure to different career opportunities in the music industry
  • Practical skills to help you enter the music workforce with confidence, and accelerate your career in music.
  • Feedback on your work from professionals in your field.
  • Local & national press coverage.

Nominations Open

March 15, 2021

Applications Close

May 2021

Nominations Close

April 9, 2021

Recipients Notified

July 2021

Applications Open

May 2021

Mentorship Week

October 2021

Previous Scholarship Impact Numbers

Scholarships Awarded
Thousand Dollars Allocated


To nominate students, please complete this nomination form and submit by no later than April 9, 2021

If you have any questions or trouble accessing the form, please contact [email protected].


Once you’ve been nominated, you will receive email notification inviting you to complete an online application. To complete the application, you’ll need the following:

  1. Resume
  2. 2-3 samples of work (video, audio, business plan, etc)
  3. 2 Letters of recommendation from instructors or professionals familiar with your work.
  4. Answers to questions regarding your accomplishments, credentials, career objectives and how this opportunity will have an impact on your professional development.

Evaluation Criteria

Each application is reviewed by industry professionals in music performance, production, and business. This process identifies students who are passionate about their work, show great potential in their area of the music business, and who are serious about building a career in the music industry. Further, MusiCounts prioritizes awarding this scholarship to young professionals who will benefit the most from participating in the mentorship experience in Toronto.

2019 MusiCounts Scholarship recipients
At The Feldman Agency for a session on booking agents.

Previous Scholarship Programs

The MusiCounts Scholarships have been reimagined. Previously, MusiCounts had two separate scholarship programs: MusiCounts Scholarships and the Fred Sherratt Awards.