The RBC Foundation



April 8, 2020

MusiCounts Scholarships Overview

What: This annual post-secondary scholarship program will help launch the careers of 4-6 high-potential individuals who are close to graduating from post-secondary studies in music. Through a $4,000 financial contribution and an intensive mentorship and networking experience in Toronto, this scholarship will have a significant and long-lasting impact on the lives of young professionals who are on track to build exciting careers in the music industry.

Who Can Be Nominated: Each post-secondary institution in Canada can nominate up to 3 students enrolled in music studies (degree, diploma or certificate) who intend to pursue a career in one of the following career streams: performing artist, music production/recording arts, or music business. Institutions can nominate one student per stream.

When & How: Post-secondary institutions will nominate students by May 8, 2020. Once all nominations are cast, all nominees will be prompted to complete an online application, which is due on June 7, 2020. Recipients will be determined by early July 2020. The Mentorship Week will take place in Toronto between September 28 and October 2, 2020.

Information On This Page

  • Award Details
  • Nomination / Application Timeline
  • Eligibility Requirements
  • How to nominate students
  • How to complete an application
  • Evaluation Criteria

Award Details

Financial Component

Recipients of the award will be given a financial award of $4,000 to assist in purchasing instruments and equipment, paying for future travel, paying for festival/showcase fees, and other professional endeavors.


Mentorship Component

Recipients will also be flown to Toronto for a week-long mentoring and networking experience. Throughout the week, scholarship recipients will have the unique opportunity to connect with and learn from established professionals in the music industry. This is an all-inclusive trip to Toronto; MusiCounts will cover all costs related to transportation, meals, and accommodation.

Over the course of the mentorship week, recipients can expect:

  • Information sessions with industry professionals from record labels, recording studios, streaming services, management firms and prominent venues.
  • Tours of key media, music and entertainment companies.
  • Workshops with experts that will equip scholarship recipients with practical skills related to musical entrepreneurship, developing professional materials, music publicity, social media strategy, and financial literacy.
  • Opportunities to connect directly with Toronto-based professionals who are specifically relevant to the recipient's career trajectories.
    Collaborations with the other scholarship recipients in your cohort.
  • Various networking receptions and mixers.


Recipients can expect the following outcomes from their mentorship experience:

  • New connections with music industry leaders
  • Peer-to-peer networking.
  • Membership in alumni base made up of past MusiCounts Scholarship Recipients
  • First-hand knowledge of inner workings of the music industry
  • Exposure to different career opportunities in the music industry
  • Practical skills to help you enter the workforce with confidence, and jumpstart your career in music.
  • Feedback on your work from professionals in your field.
  • Local & national press coverage.

Nomination & Application Process

Please note that in order to apply, you must first be nominated by your institution. Once you’re nominated by your institution, you will be prompted to complete an online application.


Nominations Open

April 8, 2020

Applications Close

June 7, 2020

Nominations Close

May 8, 2020

Recipients Notified

July 2020

Applications Open

May 20, 2020

Mentorship Week in Toronto

September 28 - October 2, 2020

Eligibility Criteria

In order for a student to be nominated for this scholarship:

  • They must be entering--or are currently enrolled in--the final year of their program and must have a graduation date of after June 1, 2020.
  • They must identify primarily with (and primarily study) one of three career streams: music performance, music production/recording arts, or music business.
  • Students may only be nominated in one category. If the student’s career interests overlap between these categories that is fine, but they may only be nominated on behalf of a single career stream.
  • Only three students from each post-secondary institution may be nominated for this scholarship. However, it is not required for institutions to nominate a student in each category (for example: if a particular institution only has students pursuing studies music business, they may nominate 1 student in this category, and no students in the other two categories.)
  • They must intend to use music as a primary source of income upon graduation, or intend to pursue a new, separate education program geared towards preparing for a future career in music.
  • They must be 18-35 years of age upon program admittance.
  • They must not be a previous MusiCounts Scholarship recipient.

Please note that in order to receive this scholarship, students must be available to travel to Toronto, ON for the week-long mentorship program, which will take place September 28 to October 2, 2020. All costs associated with this (travel, accommodation, etc) will be covered by MusiCounts. Please note that the primary language of instruction throughout the Mentorship Week is English.

Previous Scholarship Impact Numbers

Thousand Dollars


To nominate students, please complete this nomination form and submit by no later than May 8, 2020.

If you have any questions or trouble accessing the form, please contact [email protected]


Once you’ve been nominated, you will receive email notification on or before May 20, 2020 inviting you to complete an online application. You will have until June 7, 2020 to submit this online application. To complete the application, you’ll need the following:

  1. Resume & press kit (if applicable)
  2. 2-3 samples of work (video, audio, lyrics, business plan, etc)
  3. 2 Letters of recommendation from instructors or professionals familiar with your work.
  4. Answers to questions regarding your accomplishments, credentials, career objectives and how this opportunity will have an impact on your professional development.

Evaluation Criteria


Each application is reviewed by established professionals in the areas of musical performance, music production/recording arts, and music business. In the adjudication process, we look for students that demonstrate dedication and excellence in their given career stream, as well as great potential for a career in the music industry. Further, MusiCounts strives to award this scholarship to young professionals who will be able to benefit from the skills and connections that will be fostered during the mentorship experience in Toronto.

2018 MusiCounts Scholarship recipient Kassia Edwards
with Allan Reid (CEO - CARAS, the JUNO Awards & MusiCounts)
and Kristy Fletcher (Executive Director, MusiCounts)

Previous Scholarship Programs

The MusiCounts Scholarships have been reimagined. Previously, MusiCounts had two separate scholarship programs: MusiCounts Scholarships and the Fred Sherratt Awards.