Our Story

MusiCounts is Canada’s music education charity associated with the JUNO Awards and we believe music adds possibilities for youth. We celebrate musical excellence, and put instruments into the hands of children who need them most. MusiCounts’ mission is to ensure that all youth in Canada have access to the transformational power of music education in their school or community, and that's why the charity focuses on improving access to music education for youth by offering instrument grants to schools and communities.

Access to music education continues to decline across Canada because fewer schools and communities have the necessary resources. In 2019, MusiCounts received over $6 million in school instrument requests, but could only support 1 in 5 schools, so there remains a significant gap.

There are many benefits of music education for youth, including:

• Music education increases language proficiency, self-confidence and focus, bridges cultural gaps and promotes collaboration.
• It has been shown that music lessons significantly enhance children's cognitive abilities.
• Music education also positively influences emotional development, and helps children communicate and express themselves.