Meet The Scholarship Recipient – Beth Cavanagh

By Kimberley Hughes and first appeared in the 2019 JUNO Souvenir Program

MusiCounts had two previous scholarships that have now merged into a new enhanced MusiCounts Scholarship Program. In 2006, Beth Cavanagh received a MusiCounts Scholarship and we recently caught up with her to find out the impact the MusiCounts Scholarship had on her career development.

It’s hard to imagine today’s Canadian music scene without Cavanagh in it. The publicist extraordinaire — whose boutique firm What’s The Story? builds on years of experience with established imprints and PR firms — received a MusiCounts Scholarship while attending Fanshawe College’s Music Industry Arts program.
As Cavanagh recalls, the cash award bought a sofa that was much-needed as she relocated to Toronto for her first-ever industry job with music publishers Morning Music. “I still have that couch,” she howls. “I call it the CARAS couch.” The one-year complimentary CARAS Academy Delegate Account and two tickets to the 2007 JUNO Awards in Saskatoon, meanwhile, made her feel like a part of the industry she has now worked in for more than a decade.

But it was the validation of her chosen path that really brought it home. “It was such a lovely recognition and it made me proud of what I’d accomplished,” says Cavanagh, whose current roster include Caveboy, The Good Lovelies, Iskwé, Melanie Brulée, The O’Pears and Roaring Girl Records. “The fact that my teachers thought I was a good recipient was heart-warming. And to receive it in front of my entire class was amazing.

“Plus, my parents came down from Sault Ste. Marie. My dad was recovering from cancer at that time. It was a beautiful moment to have them both there.”


Nominations for the 2019 MusiCounts Scholarship are now open!

Until May 3 Canadian post-secondary institutions can nominate up to three students enrolled in music studies who intend to pursue a career in one of the following career streams: performing artist, music production/recording arts, or music business. The students receive a financial award and intensive mentorship and networking week in Toronto. Click here for additional information.