Johnny Reid’s recent sold-out Canadian tour went way beyond the performance. Following a partnership with the organization Plus 1 where one dollar was added to every ticket sold in selected markets was donated to charity, Johnny Reid raised nearly $70,000 for MusiCounts, Canada’s music education charity associated with The Canadian Academy of Recording Arts and Sciences (CARAS)!
Through his Plus 1 partnership, Johnny Reid not only raised a huge sum of money for the MusiCounts Band Aid Program, he also shone a light on the incredible work this charity does keeping music alive in schools and instruments in the hands of kids who need them most. Each night of the tour, Johnny Reid invited a local MusiCounts children’s choir to join him on stage and show the audience the very real impact MusiCounts has – the kids were brilliant!
This donation will be turned into musical instruments for anywhere from 7 – 14 schools across Canada. In the first year alone, it will benefit close to 1000 children and youth. Self-esteem, math skills, language skills, creativity, community involvement and collaboration will all be enhanced. These instruments will give a sense of pride and an emotional outlet for at-risk and disadvantaged kids. But that’s just the first year. The beautiful thing is that these instruments leave a legacy in each school. They will last up to 20 years, so as each generation outgrows the school, new kids will enroll and have that same joy of music. The long term legacy and impact of this support is immeasurable.
“Johnny is a high energy performer with great audience rapport and amazing musicality. What shone through most strongly that evening, however, was his commitment to music education, and to creating good and positive change in the world.” School Teacher, Ottawa.
About Plus 1
Plus 1 facilitates a $1 add-on from every concert ticket to go to a cause that our partner artist believes in. We vet and build long-term relationships with the chosen cause, then educate fans about the cause, and the power of the collective impact through creative campaigns. The artist has the freedom to become the storyteller, engaging the audience, initiating change and creating a tangible social impact that Plus 1 nurtures and grows. And 100% of all Plus 1 dollars raised at these shows and events go to the recipient organization.
For further information about Plus 1, please contact: