Cineplex Events today announced that it will be celebrating the life of musical legend Prince with a special screening of the musician’s iconic film, Purple Rain. Screenings will take place on the evening of Monday, May 2 and tickets, which are now on sale, are $6.99.
Cineplex Events will donate $1.00 from every ticket sold to MusiCounts, Canada’s music education charity associated with The Canadian Academy of Recording Arts and Sciences (CARAS). The film will screen at 54 Cineplex locations across Canada. A complete list of participating theatres can be found here.
“Bringing Purple Rain back to the big screen is a perfect way to honour the life of Prince,” said Brad LaDouceur, Vice President, Event Cinema, Cineplex Entertainment. “This special screening will allow fans to celebrate the artistry of Prince together as a community.”
“We are very honoured that Cineplex has chosen MusiCounts for this donation,” said Allan Reid, President and CEO, CARAS/The JUNO Awards & MusiCounts. “The funds raised will help put musical instruments into the hands of children and youth who needs music in their lives – a fitting legacy in memory of Prince.”
MusiCounts, Canada’s music education charity associated with The Canadian Academy of Recording Arts and Sciences (CARAS) and the Canadian Country Music Association (CCMA) is helping to keep music alive across Canada. MusiCounts’ mission is to ensure that children in Canada, regardless of socio-economic circumstances or cultural background, have access to music programs through their schools and communities. This is achieved through the Band Aid Program, the TD Community Music Program, the MusiCounts Teacher of the Year Award, Scholarships and other music education initiatives. Since MusiCounts’ establishment in 1997, over $9,000,000 has been awarded to help support music education in Canada. These funds have benefitted over 850 schools and communities from coast to coast, supported over 350 post-secondary music program graduates and honoured 11 extraordinary music teachers through the MusiCounts Teacher of the Year Award.
Originally released in 1984, Purple Rain stars pop icon Prince as a young musician who must contend with a rival singer, a burgeoning romance and his own dissatisfied band as his star begins to rise. Tickets and showtimes are available at participating theatre box offices, on the Cineplex mobile app or at Cineplex.com/Events.